how to devise innovative digital products that people want /
First Statement of Responsibility
Jaime Levy ; foreword by Jason Calacanis
EDITION STATEMENT
Edition Statement
First edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 298 pages :
Other Physical Details
color illustrations ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
What Is UX strategy? -- The four tenets of UX strategy -- Validating the value proposition -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting guerrilla user research -- Designing for conversion -- Strategists in the wild -- Dénouement
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SUMMARY OR ABSTRACT
Text of Note
"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover