عنوان

Value proposition design :

(Number (ISBN

1118968069

(Number (ISBN

1118968077

(Number (ISBN

1118973100

(Number (ISBN

9781118968062

(Number (ISBN

9781118968079

(Number (ISBN

9781118973103

Erroneous ISBN

9781118968055

Number

dltt

Publisher's Number

EB00595883

Source

Recorded Books

Title Proper

Value proposition design :

General Material Designation

[Book]

Other Title Information

how to create products and services customers want /

First Statement of Responsibility

Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.

Specific Material Designation and Extent of Item

1 online resource :

Other Physical Details

color illustrations.

Series Title

Strategyzer series

Text of Note

Includes index

Text of Note

Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce

0

Text of Note

The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and manage products and servicescustomers actually want. Value Proposition Design is for anyone who has beenfrustrated by business meetings based on endless conversations,hunches and intuitions, expensive new product launches that blewup, or simply disappointed by the failure of a good idea. The bookwill help you understand the patterns of great value propositions,get closer to customers, and avoid wasting time with ideas thatwon't work. You'll learn the simple but comprehensiveprocess of designing and testing value propositions, taking theguesswork out of creating products and services that perfectlymatch customers' needs and desires. Practical exercises, illustrations and tools help youimmediately improve your product, service, or new business idea. Inaddition the book gives you exclusive access to an online companionon Strategyzer.com. You will be able to complete interactiveexercises, assess your work, learn from peers, and download pdfs,checklists, and more. Value Proposition Design complements and perfectlyintegrates with the "Business Model Canvas" fromBusiness Model Generation, a tool embraced by startups and largecorporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO,Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodologyfor success, with value propositions that sell, embedded inprofitable business models

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

1A4A56AF-FA96-4035-AE7F-C4920260DC3A

Title

Value proposition design

International Standard Book Number

9781118968055

Business planning.

Customer relations.

Customer services-- Management.

Production management-- Quality control.

Quality control.

Strategic planning.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

Number

Edition

Osterwalder, Alexander

Bernarda, Greg

Pigneur, Yves

Smith, Alan, (Designer)

Date of Transaction

20150601111025.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y