عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1118733894
(Number (ISBN
9781118733899
Erroneous ISBN
1118734025
Erroneous ISBN
111873405X
Erroneous ISBN
1118734114
Erroneous ISBN
9781118734025
Erroneous ISBN
9781118734056
Erroneous ISBN
9781118734117
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Big data marketing :
General Material Designation
[Book]
Other Title Information
engage your customers more effectively and drive value /
First Statement of Responsibility
Lisa Arthur
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 192 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 177-184) and index
SUMMARY OR ABSTRACT
Text of Note
Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400
OTHER EDITION IN ANOTHER MEDIUM
Title
Big data marketing.
International Standard Book Number
9781118734056
PARALLEL TITLE PROPER
Parallel Title
Engage your customers more effectively and drive value
TOPICAL NAME USED AS SUBJECT
Internet marketing
Marketing-- Data processing
Marketing-- Management
Marketing research-- Statistical methods
PERSONAL NAME - PRIMARY RESPONSIBILITY
Arthur, Lisa
ORIGINATING SOURCE
Date of Transaction
20181121121138.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
