the power to predict who will click, buy, lie, or die /
First Statement of Responsibility
Eric Siegel.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
c2013.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 302 p. :
Other Physical Details
ill. (some col.) ;
Dimensions
24 cm.
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.
0
SUMMARY OR ABSTRACT
Text of Note
The Predictive Analytics World co-founder and a former Columbia University professor, revealing the power and peril of prediction, explores how companies use predictive analytics, which, driven by data, transcend human perception, to make millions of decisions.