عنوان

The social media bible :

(Number (ISBN

1118269748 (pbk.)

(Number (ISBN

9781118269749 (pbk.)

Erroneous ISBN

9781118283455 (ebk)

Erroneous ISBN

9781118284780 (ebk)

Erroneous ISBN

9781118287231 (ebk)

Number

dltt

Title Proper

The social media bible :

General Material Designation

[Book]

Other Title Information

tactics, tools, & strategies for business success /

First Statement of Responsibility

Lon Safko.

Edition Statement

3rd ed.

Place of Publication, Distribution, etc.

Chichester :

Name of Publisher, Distributor, etc.

John Wiley [distributor],

Date of Publication, Distribution, etc.

c2012.

Specific Material Designation and Extent of Item

xviii, 622 p. :

Other Physical Details

ill. ;

Dimensions

25 cm.

Text of Note

Includes index.

Text of Note

Previous ed.: 2010.

Text of Note

pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.

0

Electronic commerce.

Internet marketing.

Online social networks-- Economic aspects.

Social media-- Economic aspects.

Class number

Book number

Safko, Lon.

Date of Transaction

20120625011126.0

Electronic name

[Book]

Y