عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1111344477
(Number (ISBN
9781111344474
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Media programming :
General Material Designation
[Book]
Other Title Information
strategies and practices /
First Statement of Responsibility
Susan Tyler Eastman, Douglas A. Ferguson
EDITION STATEMENT
Edition Statement
9th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, MA :
Name of Publisher, Distributor, etc.
Wadsworth,
Date of Publication, Distribution, etc.
c2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 484 p. :
Other Physical Details
ill., maps ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 460-465) and index
SUMMARY OR ABSTRACT
Text of Note
"This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and new television programs and radio shows, talk and music that come via the web to your laptop or tablet or cell phone--or perhaps your TV set."--Pref
TOPICAL NAME USED AS SUBJECT
Cable television-- Planning
Radio programs-- Planning
Television programs-- Planning
PERSONAL NAME - PRIMARY RESPONSIBILITY
Eastman, Susan Tyler
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Ferguson, Douglas A
ORIGINATING SOURCE
Date of Transaction
20120801061321.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
