Introduction : the ultimate value proposition -- Modern happiness studies and "individual subjective wellbeing" : you only get what you measure -- Happiness and income : how much happiness can money buy? -- Choice, desire, and pleasure : is happiness getting what you want or wanting what you get? -- The biotechnology of happiness : not just a "quick fix" -- Working on happiness -- Happiness, politics, and religion : now and at the hour of our death -- Aristotelian virtue ethics : the forgotten philosophical tradition on happiness -- Conclusion : learning to be happy