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عنوان
Customer satisfaction research management :
پدید آورنده
Derek R. Allen
موضوع
Consumer satisfaction-- Research,Customer loyalty-- Research,Customer services-- Management-- Research,Customer services-- Quality control-- Research,Marketing research-- Management
رده
HF5415
.
335
.
A432
2004
کتابخانه
Center and Library of Islamic Studies in European Languages
محل استقرار
استان:
Qom
ـ شهر:
Qom
تماس با کتابخانه :
32910706
-
025
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0873895932 (hard cover, casebound)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Customer satisfaction research management :
General Material Designation
[Book]
Other Title Information
a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
First Statement of Responsibility
Derek R. Allen
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Milwaukee :
Name of Publisher, Distributor, etc.
ASQ Quality Press,
Date of Publication, Distribution, etc.
2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 248 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
"American Society for Quality."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 233-238) and index
CONTENTS NOTE
Text of Note
Customer satisfaction, retention, and profitability -- Tracking and reporting customer satisfaction metrics -- Linking CSM to management incentives : theoretical foundation -- Linking CSM to management incentives : quantitative approaches -- Implementing key driver results -- CRM and customer satisfaction -- Linking customer satisfaction to business outcomes -- Managing global customer satisfaction programs -- Linking customer feedback to business processes -- Creating and managing loyalty segments
0
TOPICAL NAME USED AS SUBJECT
Consumer satisfaction-- Research
Customer loyalty-- Research
Customer services-- Management-- Research
Customer services-- Quality control-- Research
Marketing research-- Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/343
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
335
Class number
HF5415
.
335
Book number
.
A432
2004
Book number
.
A432
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Allen, Danica R.,1959-
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
American Society for Quality
ORIGINATING SOURCE
Date of Transaction
20040909062455.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب
[Book]
Y
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