عنوان

Measuring psychological responses to media messages /

(Number (ISBN

0805807179

(Number (ISBN

9780805807172

Number

dltt

Title Proper

Measuring psychological responses to media messages /

General Material Designation

[Book]

First Statement of Responsibility

edited by Annie Lang

Specific Material Designation and Extent of Item

x, 244 pages :

Other Physical Details

illustrations ;

Dimensions

24 cm

Series Title

LEA's communication series

Text of Note

Includes bibliographical references and indexes

Text of Note

Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang

0

Mass media-- Psychological aspects

Number

Edition

Class number

Book number

Lang, Annie

Date of Transaction

20160712060008.0

Electronic name

[Book]

Y