عنوان
پدید آورنده
موضوع
رده
TX415 .S523 2009
TX415
.
S523
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0520261062 (cloth : alk. paper)
(Number (ISBN
0520269926
(Number (ISBN
9780520261068 (cloth : alk. paper)
(Number (ISBN
9780520269927
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Everything but the coffee :
General Material Designation
[Book]
Other Title Information
learning about America from Starbucks /
First Statement of Responsibility
Bryant Simon
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berkeley :
Name of Publisher, Distributor, etc.
University of California Press,
Date of Publication, Distribution, etc.
c2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 304 p. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 279-287) and index
CONTENTS NOTE
Text of Note
Introducing the Starbucks moment -- Real coffee -- Predictability the individual way -- It looks like a third place -- Self-gifting and retail therapy -- Hear music for everyday explorers -- Not-so-green cups -- Sleeping soundly in the age of globalization
0
SUMMARY OR ABSTRACT
Text of Note
"Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers." -- from book jacket
PARALLEL TITLE PROPER
Parallel Title
Learning about America from Starbucks
Parallel Title
Learning about America from Starbucks
CORPORATE BODY NAME USED AS SUBJECT
Starbucks Coffee Company
TOPICAL NAME USED AS SUBJECT
Coffee-- United States
Coffeehouses-- United States
DEWEY DECIMAL CLASSIFICATION
Number
641
.
3/373
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TX415
Class number
TX415
Book number
.
S523
2009
Book number
.
S523
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Simon, Bryant
ORIGINATING SOURCE
Date of Transaction
20130909123556.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
