عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470936266
(Number (ISBN
9780470936269
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Game on :
General Material Designation
[Book]
Other Title Information
energize your business with social media games /
First Statement of Responsibility
Jon Radoff
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Wiley Publishing, Inc.,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxix, 390 p. :
Other Physical Details
ill. ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [365]-370) and index
CONTENTS NOTE
Text of Note
Understanding social games: How to play this book ; Games have changed the business playfield ; Developing social media games -- customers as players ; Fungineering ; Turning work into fun -- Designing social games: Anatomy of a social game ; Understanding social game business models ; Using storytelling to understand your design objectives ; Creating compelling game systems ; Designing game interfaces ; Designing for virtual goods ; coda -- Glossary ; Resource guide ; Book references ; Index
0
SUMMARY OR ABSTRACT
Text of Note
Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bottom line
PARALLEL TITLE PROPER
Parallel Title
Energize your business with social media games
TOPICAL NAME USED AS SUBJECT
Internet marketing
Marketing-- Social aspects-- Games
Online social networks-- Economic aspects
Social media-- Economic aspects
Social media-- Games
Social networks-- Games
PERSONAL NAME - PRIMARY RESPONSIBILITY
Radoff, Jon
ORIGINATING SOURCE
Date of Transaction
20110624163420.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
