عنوان

The road to luxury :

(Number (ISBN

0470830042

(Number (ISBN

0470830050

(Number (ISBN

1118814320

(Number (ISBN

9780470830048

(Number (ISBN

9780470830055

(Number (ISBN

9781118814321

Erroneous ISBN

0470830026

Erroneous ISBN

9780470830024

Number

dltt

Title Proper

The road to luxury :

General Material Designation

[Book]

Other Title Information

the evolution, markets and strategies of luxury brand management /

First Statement of Responsibility

Ashok Som, Christian Blanckaert

Specific Material Designation and Extent of Item

1 online resource (xiv, 450 pages.)

Text of Note

Includes bibliographical references and index

Text of Note

Introduction: Definition and Crisis of Luxury -- Issues of Defining Luxury -- Crisis -- The Luxury Industry -- Reaction to the Crisis of Global Markets -- Effect of Crisis on the Luxury Industry -- Strategic Response to Crisis -- Conclusion -- Evolution of the Global Luxury Market -- Evolution -- How Has It Changed? -- Luxury Industry Trends -- Conclusion -- Who's Who of Luxury -- The Consumers -- The Actors -- Conclusion -- Branding -- Luxury Marketing: Highly Creative and Selective -- Cobranding: Does It Enhance Branding or Selling? -- Brand Extensions -- Pricing -- Storytelling: Culture, Event, and Communication -- Digital Marketing -- Discussion -- Conclusion -- Brand Identity, Clients, and Ethos -- Brand Identity -- Ethos -- Clients -- Discussion -- Conclusion -- Family Houses, Corporatization, and New Entrants -- What Is a Family Business? -- Family Business during Crisis -- Family Businesses of the Future: Corporatization -- Changes during Transition from Family Business to Corporation -- Entrepreneurs and New Entrants -- Trends and Discussion -- Conclusion -- Management Styles in the Luxury Industry -- Path Dependency: Management Styles -- Managing Paradoxes -- Examples of Styles -- Analysis -- Conclusion -- Skills -- Historical Craftsmanship -- Entrepreneurial Designers -- The Sales Team -- The Professional Managers -- Skills Required -- Managing Talent -- Conclusion -- Services: The Point of Sale -- Issues in Point-of-Sale -- The Customer Dimension -- The Service Dimension -- Conclusion -- Systems and Operations in the Luxury Business -- The Challenge -- Global Supply Chain -- Customer Relationship Management -- Information Technology -- Conclusion -- Retail, Distribution, and E-Commerce -- Channels of Distribution -- Travel Retail and Duty-Free Stores -- Strategic Decisions in Geographic Expansion -- Online Distribution and E-Commerce -- Conclusion -- Intellectual Property Rights and Counterfeiting -- Counterfeiting: Issues for Luxury Brands -- The Issue of Legality -- Is It an Emerging Market Phenomenon? -- Effect on a Brand -- Examples of Responses to Counterfeiting -- What to Do to Prevent Counterfeiting? -- Gray Market -- Conclusion -- Emerging Markets and Emerging Market Luxury Brands -- Brazil -- Russia -- India -- China -- Strategic Actions -- Conclusion -- The Future and Questions to Ponder

0

Text of Note

This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. --

Title

Road to luxury

International Standard Book Number

9780470830024

Brand name products-- Management.

Branding (Marketing)

Luxuries-- Marketing.

Luxury goods industry.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

Number

Edition

Class number

Som, Ashok

Blanckaert, Christian

Ohio Library and Information Network.

Date of Transaction

20160603080508.1

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y