new strategies for a changing economic landscape /
First Statement of Responsibility
Steven M. Worth.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 208 p. ;
Dimensions
24 cm.
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Why go global? -- Common problems in the global arena -- The structure of the globalized association -- Funding and financing -- Language and culture -- Endeavors in specific countries -- Successes and failures : key ingredients to globalization success -- Final thoughts on truly becoming global.