عنوان
پدید آورنده
موضوع
رده
HF5415 .B7763 2009
HF5415
.
B7763
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0415448921 (hbk.)
(Number (ISBN
041544893X (pbk.)
(Number (ISBN
9780415448925 (hbk.)
(Number (ISBN
9780415448932 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Cross-cultural marketing :
General Material Designation
[Book]
Other Title Information
theory, practice and relevance /
First Statement of Responsibility
Dawn Burton
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
319 p. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research
0
TOPICAL NAME USED AS SUBJECT
Marketing
Minority consumers
Multiculturalism
DEWEY DECIMAL CLASSIFICATION
Number
658
.
80089
Number
658
.
802
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
B7763
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Burton, Dawn,1961-
ORIGINATING SOURCE
Date of Transaction
20090728000000.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
