عنوان
پدید آورنده
موضوع
رده
HF5415.123 .O8 2015
HF5415
.
123
.
O8
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0199657262
(Number (ISBN
0199657270 (paperback)
(Number (ISBN
9780199657261
(Number (ISBN
9780199657278 (paperback)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Creating value :
General Material Designation
[Book]
Other Title Information
the theory and practice of marketing semiotics research /
First Statement of Responsibility
Laura R. Oswald
EDITION STATEMENT
Edition Statement
First edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 189 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Advertising-- Research
Branding (Marketing)
Semiotics in advertising
Value
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
123
Book number
.
O8
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Oswald, Laura
ORIGINATING SOURCE
Date of Transaction
20150417152046.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
