عنوان
پدید آورنده
موضوع
رده
HF5415 .M29474 2015
HF5415
.
M29474
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0077861035 (alk. paper)
(Number (ISBN
9780077861032 (alk. paper)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing /
General Material Designation
[Book]
First Statement of Responsibility
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota
EDITION STATEMENT
Edition Statement
Twelfth edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xliv, 740 pages :
Other Physical Details
color illustrations ;
Dimensions
29 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 658-697) index
TOPICAL NAME USED AS SUBJECT
Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
M29474
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kerin, Roger A.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Hartley, Steven William
Rudelius, William
ORIGINATING SOURCE
Date of Transaction
20141129054814.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
