عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
007772903X
(Number (ISBN
9780077729035
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing :
General Material Designation
[Book]
Other Title Information
the core /
First Statement of Responsibility
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver
EDITION STATEMENT
Edition Statement
6e [edition]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xlii, 531 pages :
Other Physical Details
illustrations ;
Dimensions
28 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Ch. 15: Advertising, Sales Promotion, and Public Relations -- Ch. 16: Using Social Media to Connect with Consumers -- Ch. 17: Personal Selling and Sales Management -- Ch. 18: Implementing Interactive and Multichannel Marketing -- Appendix B: Planning a Career in Marketing
Text of Note
Part Four: Satisfying Marketing Opportunities. Ch. 9: Developing New Products and Services -- Ch. 10: Managing Successful Products, Services, and Brands -- Ch. 11: Pricing Products and Services -- Ch. 12: Managing Marketing Channels and Supply Chains -- Ch. 13: Retailing and Wholesaling -- Ch. 14: Integrated Marketing Communications and Direct Marketing
Text of Note
Part One: Initiating the Marketing Process. Ch. 1: Creating Customer Relationships and Value through Marketing -- Ch. 2 Developing Successful Organizational and Marketing Strategies -- Appendix A: Building an Effective Marketing Plan -- Ch. 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Text of Note
Part Three: Targeting Marketing Opportunities. Ch. 7: Marketing Research: From Customer Insights to Actions -- Ch. 8: Market Segmentation, Targeting, and Positioning
Text of Note
Part Two: Understanding Buyers and Markets. Ch. 4: Understanding Consumer Behavior -- Ch. 5: Understanding Organizations as Customers -- Ch. 6: Understanding and Reaching Global Consumers and Markets
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TOPICAL NAME USED AS SUBJECT
Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kerin, Roger A
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Hartley, Steven William
ORIGINATING SOURCE
Date of Transaction
20170526093022.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
