عنوان

Employer brand management

(Number (ISBN

9781118898529

Number

dltt

Title Proper

Employer brand management

General Material Designation

[Book]

Other Title Information

practical lessons from the world's leading employers /

First Statement of Responsibility

Richard Mosley.

Place of Publication, Distribution, etc.

Chichester, West Sussex, United Kingdom :

Name of Publisher, Distributor, etc.

Wiley,

Date of Publication, Distribution, etc.

[2014]

Text of Note

Includes bibliographical references (pages 281-292) and index.

Text of Note

"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--

Text of Note

"This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"--

Branding (Marketing)

Corporate culture.

Corporate image.

Employees-- Recruiting.

Personnel management.

Class number

System Code

Mosley, Richard,1964-

Wiley Online Library (Online service)

Date of Transaction

20190521100924.0

Electronic name

[Book]

Y