عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1118345568
(Number (ISBN
9781118345566
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Service-ability
General Material Designation
[Book]
Other Title Information
create a customer centric culture and gain competitive advantage /
First Statement of Responsibility
Kevin Robson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, U.K. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
2013.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
Leadership.
Text of Note
Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.
TOPICAL NAME USED AS SUBJECT
Consumer satisfaction.
Customer services.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Robson, Kevin.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Wiley Online Library (Online service)
ORIGINATING SOURCE
Date of Transaction
20190423150226.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
