عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781118819647
(Number (ISBN
9781118929551
Erroneous ISBN
9781118819562
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advanced Google AdWords, third edition
General Material Designation
[Book]
First Statement of Responsibility
Brad Geddes.
EDITION STATEMENT
Edition Statement
3rd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, Ind. :
Name of Publisher, Distributor, etc.
Sybex/Wiley,
Date of Publication, Distribution, etc.
c2014
Place of Manufacture
(Norwood, Mass. :
Name of Manufacturer
Books24x7.com [generator])
GENERAL NOTES
Text of Note
Title from title screen.
SUMMARY OR ABSTRACT
Text of Note
A guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign; Optimization techniques, including how to optimize for a good quality score; Explore the intricacies of the Display Network and learn how to interpret reports; Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations; Understand advanced bidding strategies, and how to best organize and manage an AdWords account; Learn how to best test everything from landing pages to ad copy. The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. --
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Mode of access: Internet via World Wide Web.
TITLE USED AS SUBJECT
Google AdWords.
TOPICAL NAME USED AS SUBJECT
Internet advertising.
Internet marketing.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Geddes, Brad.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Books24x7, Inc.
ORIGINATING SOURCE
Date of Transaction
20150424160500.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
