عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Erroneous ISBN
0203299981
Erroneous ISBN
0415322235 (hardback)
Erroneous ISBN
0415322243 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Persuasion in advertising
General Material Designation
[Book]
First Statement of Responsibility
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 220 p. :
Other Physical Details
ill.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 197-208) and index.
TOPICAL NAME USED AS SUBJECT
Advertising-- Psychological aspects.
Persuasion (Psychology)
PERSONAL NAME - PRIMARY RESPONSIBILITY
O'Shaughnessy, John,1927-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
O'Shaughnessy, Nicholas J.,1954-
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
ProQuest (Firm)
ORIGINATING SOURCE
Date of Transaction
20171015172200.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
