عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834930601
(Number (ISBN
9783834930606
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Quantitative marketing and marketing management :
General Material Designation
[Book]
Other Title Information
marketing models and methods in theory and practice /
First Statement of Responsibility
Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hidebrant, (eds) ; with contributions by András Bauer ... [et al.].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden, Germany :
Name of Publisher, Distributor, etc.
Springer Gabler,
Date of Publication, Distribution, etc.
2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
630 p. :
Other Physical Details
ill. ;
Dimensions
25 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
pt. 1. Marketing models and marketing research methods -- pt. 2. Consumer behavior and retailing -- pt. 3. Marketing management -- pt. 4. Business administration in Vienna -- pt. 5. Udo Wagner.
0
SUMMARY OR ABSTRACT
Text of Note
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice.
TOPICAL NAME USED AS SUBJECT
Marketing-- Mathematical models.
Marketing research-- Methodology.
Marketing research.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Diamantopoulos, A., (Adamantios)
Fritz, Wolfgang,1951-
Hildebrandt, Lutz.
ORIGINATING SOURCE
Date of Transaction
20130724114807.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
