عنوان
پدید آورنده
موضوع
رده
HF5813.J3
HF5813
.
J3
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1137586605
(Number (ISBN
9781137586605
Erroneous ISBN
9780230293397
NATIONAL BIBLIOGRAPHY NUMBER
Number
b429653
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising in the Aging Society :
General Material Designation
[Book]
Other Title Information
Understanding Representations, Practitioners, and Consumers in Japan /
First Statement of Responsibility
by Michael Prieler, Florian Kohlbacher.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (XXIII, 155 pages)
CONTENTS NOTE
Text of Note
Cover; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; Foreword; Preface; Acknowledgments; 1 Advertising in the Aging Society: Setting the Stage; Aging societies around the world; Population aging on a global scale; Business implications of the aging society; Japan's aging society; The world's most aged society; Shifting markets; Segmenting the market for older people; The Japanese lead market; Information sources, media effects, and attitudes toward older people; Information sources for older people; Mass media and advertising
Text of Note
Attitudes in terms of communication objectives and effectiveness of older spokespersonsGeneral views on older models in advertising; Factors influencing the intention to use more older models; Product categories and match-up hypothesis; Implications; 5 Consumer Response to the Portrayal of Older People in Television Advertising; Literature review; Sources of information for older people; Consumer response to the portrayal of older people in television advertisements; Results; Discussion; Implications; 6 Conclusion and Outlook; Representation of older people
Text of Note
Frequency of older people (by gender)Perceived importance and celebrities; Image of older people; Social interaction; Setting; Product categories; Results; Discussion; Implications; 4 Advertising Practitioners' Views on the Use of Older Models; Literature review; Results; Attitudes in terms of communication objectives and effectiveness of older spokespersons; General views on older models in advertising; Factors influencing the intention to use more older models; Product categories and match-up hypothesis; Discussion
Text of Note
Media effects on (consumer) socializationAttitudes toward older people; 2 Characteristics of Japanese Television Advertising; Introduction to Japanese advertising; Japanese advertising agencies; Advertising media; Specialties of Japanese television advertising; Atmospheric/mood/soft-sell advertisements; 15-second advertisements; Lack of comparative advertising; Advertisements with tarento/celebrities; Advertisements with foreigners; Conclusion; 3 The Representation of Older People in Japanese Television Advertisements; Theoretical framework; Literature review
Text of Note
Why are older people still ignored?Social effects, ethical considerations, and outlook; Limitations and future research; Afterword; Appendix 1: Method of Content Analysis; Sample and coding; Variables; Appendix 2: Method of Advertising Agency Survey; Sample; Measures; Analysis strategy and techniques; Appendix 3: Method of Consumer Survey; Sample; Measures; Analysis techniques; References; Index
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8
8
8
8
SUMMARY OR ABSTRACT
Text of Note
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9781349592913
TOPICAL NAME USED AS SUBJECT
Advertising-- Japan.
Business.
Industrial procurement.
International business enterprises.
International economic relations.
Leadership.
Marketing research.
Marketing.
Older consumers-- Japan.
Business and Management.
Business Strategy/Leadership.
International Business.
International Economics.
Market Research/Competitive Intelligence.
Procurement.
(SUBJECT CATEGORY (Provisional
BUS043000
KJS
KJSM
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5813
.
J3
PERSONAL NAME - PRIMARY RESPONSIBILITY
Prieler, Michael
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Kohlbacher, Florian
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Ohio Library and Information Network.
ORIGINATING SOURCE
Date of Transaction
20161104112300.1
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
