عنوان
پدید آورنده
موضوع
رده
HD2346.I8 G375 2016
HD2346
.
I8
G375
2016
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1137578106
(Number (ISBN
9781137578105
Erroneous ISBN
9781137578099
NATIONAL BIBLIOGRAPHY NUMBER
Number
b429650
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Business strategies and competitiveness in times of crisis :
General Material Designation
[Book]
Other Title Information
a survey on Italian SMEs /
First Statement of Responsibility
Laura Gavinelli
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography
0
SUMMARY OR ABSTRACT
Text of Note
This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.
TOPICAL NAME USED AS SUBJECT
Business planning-- Italy.
Global Financial Crisis, 2008-2009.
Small business-- Italy-- History-- 21st century.
(SUBJECT CATEGORY (Provisional
BUS-- 070000
DEWEY DECIMAL CLASSIFICATION
Number
338
.
6/42094509051
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD2346
.
I8
Book number
G375
2016
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gavinelli, Laura
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Ohio Library and Information Network.
ORIGINATING SOURCE
Date of Transaction
20161020015023.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
