عنوان
پدید آورنده
موضوع
رده
HF5415.32 .R53 1997
HF5415
.
32
.
R53
1997
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750623225
NATIONAL BIBLIOGRAPHY NUMBER
Number
b427798
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Understanding customers /
General Material Designation
[Book]
First Statement of Responsibility
Chris Rice
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
1997
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vi, 312 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
SERIES
Series Title
The marketing series. Student
GENERAL NOTES
Text of Note
"Published on behalf of the Chartered Institute of Marketing."
Text of Note
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 307-308) and index
TOPICAL NAME USED AS SUBJECT
Consumer behavior
Marketing-- Social aspects
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/342
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
32
Book number
.
R53
1997
PERSONAL NAME - PRIMARY RESPONSIBILITY
Rice, Chris
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rice, Chris.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing
ORIGINATING SOURCE
Date of Transaction
19980601103501.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
