عنوان
پدید آورنده
موضوع
رده
HF5415 .L362 2011
HF5415
.
L362
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749460504
(Number (ISBN
0749460512
(Number (ISBN
9780749460501
(Number (ISBN
9780749460518
NATIONAL BIBLIOGRAPHY NUMBER
Number
b427757
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Sticky marketing :
General Material Designation
[Book]
Other Title Information
why everything in marketing has changed and what to do about it /
First Statement of Responsibility
Grant Leboff
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia, USA :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 217 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
pt. 1. Prologue. pt. 2. Setting the scene. Printing press to internet -- Scarcity to abundance -- Transactions to engagement --pt. 3. Developing an effective marketing strategy. Benefits to problems -- Products to experiences -- Unique selling point to customer engagement points -- pt. 4. Communicating the message. Messages to conversations -- Image to reputation -- Controlling to sharing
0
TOPICAL NAME USED AS SUBJECT
Information technology-- Social aspects
Internet marketing
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
L362
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Leboff, Grant
ORIGINATING SOURCE
Date of Transaction
20120216113738.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
