Lynda J. Cochran, Anne M. Rothschadl, Jodi L. Rudick
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Champaign, IL :
Name of Publisher, Distributor, etc.
Human Kinetics,
Date of Publication, Distribution, etc.
c2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 214 p. :
Other Physical Details
ill. ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 203-206) and index
CONTENTS NOTE
Text of Note
Are you ready for the boomers? -- What drives boomers? -- Marketing to baby boomers -- Adopting a boomer lens -- Getting groovy : arts and culture program ideas -- Pursuing pathways : education program ideas -- Life is an adventure : outdoor adventure program ideas -- Move to the beat : healthy living program ideas -- Hit the road : travel program ideas -- The boomer future