عنوان
پدید آورنده
موضوع
رده
Z716.3 .P68 2012
Z716
.
3
.
P68
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1856048063
(Number (ISBN
9781856048064
NATIONAL BIBLIOGRAPHY NUMBER
Number
b422746
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The library marketing toolkit /
General Material Designation
[Book]
First Statement of Responsibility
Ned Potter
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 218 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages [201]-203) and index
CONTENTS NOTE
Text of Note
Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms
0
SUMMARY OR ABSTRACT
Text of Note
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries
PARALLEL TITLE PROPER
Parallel Title
Library marketing tool kit
TOPICAL NAME USED AS SUBJECT
Advertising-- Libraries
Branding (Marketing)-- Libraries
Libraries-- Marketing
Libraries-- Public relations
DEWEY DECIMAL CLASSIFICATION
Number
021
.
7
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
Z716
.
3
Book number
.
P68
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Potter, Ned
ORIGINATING SOURCE
Date of Transaction
20141128183406.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
