عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .G273 2015
HF5415
.
1265
.
G273
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1606498401
(Number (ISBN
9781606498408
NATIONAL BIBLIOGRAPHY NUMBER
Number
b421150
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
A beginner's guide to mobile marketing /
General Material Designation
[Book]
First Statement of Responsibility
Molly Garris and Karen Mishra.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 147 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm.
SERIES
Series Title
Digital and social media marketing and advertising collection,
ISSN of Series
2333-8830.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 135-144) and index.
CONTENTS NOTE
Text of Note
1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
0
TOPICAL NAME USED AS SUBJECT
Cell phone advertising.
Internet marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
9
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
G273
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Garris, Molly
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mishra, Karen E.
ORIGINATING SOURCE
Date of Transaction
20150813092101.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
