عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .C665 2009
HF5415
.
1265
.
C665
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1599048132 (hardcover)
(Number (ISBN
1599048159 (ebook)
(Number (ISBN
9781599048130 (hardcover)
(Number (ISBN
9781599048154 (ebook)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b421014
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Contemporary research in e-branding /
General Material Designation
[Book]
First Statement of Responsibility
[edited by] Subir Bandyopadhyay
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 358 pages :
Other Physical Details
illustrations ;
Dimensions
29 cm
GENERAL NOTES
Text of Note
"Premier reference source"--Cover
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 313-350) and index
SUMMARY OR ABSTRACT
Text of Note
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Communication in marketing
Internet marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
C665
2009
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Bandyopadhyay, Subir,1958-
ORIGINATING SOURCE
Date of Transaction
20141129065218.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
