عنوان
پدید آورنده
موضوع
رده
NC1002.L63 R43 2008
NC1002
.
L63
R43
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1592534279
(Number (ISBN
9781592534272
NATIONAL BIBLIOGRAPHY NUMBER
Number
b420723
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Really good logos explained :
General Material Designation
[Book]
Other Title Information
top design professionals critique 500 logos and explain what makes them work /
First Statement of Responsibility
Margo Chase ... [et al.]
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Beverly, MA :
Name of Publisher, Distributor, etc.
Rockport Publishers,
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
288 p. :
Other Physical Details
ill. (chiefly col.) ;
Dimensions
29 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
Contents: Ch. 1. Loud & proud ; Bold or risky designs that work -- Ch. 2. Sleek & subtle ; Understated designs that work -- Ch. 3. Shelf-savvy ; Retail-oriented logos -- Ch. 4. Smart & effective ; Clever solutions for everyday companies -- Bonus ch. Not-so-good logos, explained -- Just for fun. Author favorites, explained -- Index
0
SUMMARY OR ABSTRACT
Text of Note
Summary: "Really Good Logos, Explained focuses on the nuts and bolts of good design - the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos, designers and clients alike will get a rare glimpse inside the mind of top creatives, whose comments provide practical, effective advice for improving and creating your own designs." "Four internationally acclaimed designers were presented with this challenge of explaining, in five sentences or less, what makes each design effective or how the design could have been improved. The rules were simple: No jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds."--BOOK JACKET
PARALLEL TITLE PROPER
Parallel Title
Top design professionals critique 500 logos and explain what makes them work
TOPICAL NAME USED AS SUBJECT
Corporate image
Logos (Symbols)-- Design
LIBRARY OF CONGRESS CLASSIFICATION
Class number
NC1002
.
L63
Book number
R43
2008
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Chase, Margo
ORIGINATING SOURCE
Date of Transaction
20090921070225.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
