عنوان

Ethics and manipulation in advertising :

(Number (ISBN

156720063X

(Number (ISBN

9781567200638

Country Code

bnb

Number

b420177

Title Proper

Ethics and manipulation in advertising :

General Material Designation

[Book]

Other Title Information

answering a flawed indictment /

First Statement of Responsibility

Michael J. Phillips

Specific Material Designation and Extent of Item

x, 207 pages ;

Dimensions

24 cm

Text of Note

Includes bibliographical references (pages 197-203) and index

Text of Note

Ch. 1. The Indictment of Manipulative Advertising -- Ch. 2. Utilitarian Arguments -- Ch. 3. Three Other Ethical Criticisms -- Ch. 4. Manipulative Advertising and Consumer Choice -- Ch. 5. Advertising and the Propensity to Consume -- Ch. 6. The Failure of the Critics' Vision

0

Text of Note

On the other hand, nothing in the book necessarily blocks piecemeal attempts to regulate manipulative ads that do work and do cause some harm

Text of Note

The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical frameworks: utilitarianism, Kantian ethics, autonomy, and virtue ethics. If it works as the critics say, manipulative advertising probably is unethical under most or all of these criteria. But does it really manipulate? Does it stimulate the propensity to consume and dictate the brand and product choices consumers make? Basing his conclusion on considerable empirical research, Phillips argues that advertising is not an especially strong force in these respects. For that reason, most of the ethical arguments against it break down. This means, he says, that if capitalism's critics want to tout some new and better social order, they cannot use advertising's manipulativeness as an aid in doing so

Advertising-- Moral and ethical aspects

Advertising-- Psychological aspects

Consumer behavior

Manipulative behavior

Number

Edition

Class number

Book number

Phillips, Michael J

Date of Transaction

20160712064847.0

Electronic name

[Book]

Y