everything you need to know to close deals, build relationships, and create win/win outcomes /
First Statement of Responsibility
Paul S. Goldner and Peter McKeon
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
AMACOM, American Management Association,
Date of Publication, Distribution, etc.
c2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 210 p. :
Other Physical Details
ill. ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
Part 1. The science of negotiating -- What is sales negotiation? -- The principles of win/win negotiation -- Creating a solution that benefits your company -- Planning for the negotiation -- High-impact sales planning strategies -- How to synthesize a deal -- Part 2. Negotiating tactics -- Using negotiation styles to gain advantage -- Power questioning strategies -- Power communications strategies -- Negotiating ploys and tactics: the buyer -- Negotiating ploys and tactics: the seller -- Negotiating with big companies