عنوان
پدید آورنده
موضوع
رده
HF5415.5 .W43 2017
HF5415
.
5
.
W43
2017
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814437818
(Number (ISBN
9780814437810
NATIONAL BIBLIOGRAPHY NUMBER
Number
b415688
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
What customers crave :
General Material Designation
[Book]
Other Title Information
how to create relevant and memorable experiences at every touchpoint /
First Statement of Responsibility
Nicholas Webb
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 257 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 247-248) and index
CONTENTS NOTE
Text of Note
Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave
0
TOPICAL NAME USED AS SUBJECT
Customer relations
Customer services
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Class number
HF5415
.
5
Book number
.
W43
2017
Book number
.
W43
2017
PERSONAL NAME - PRIMARY RESPONSIBILITY
Webb, Nicholas J.,1958-
ORIGINATING SOURCE
Date of Transaction
20161102133245.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
