simplified : the essential handbook for prospecting and new business development /
First Statement of Responsibility
Mike Weinberg ; foreword by S. Anthony Iannarino
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
American Management Association,
Date of Publication, Distribution, etc.
c2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (1 v.) :
Other Physical Details
ill
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
Sales simplified and a dose of blunt truth -- The "not-so-sweet 16" reasons salespeople fail at new business development -- The company's responsibility for sales success -- A simple framework for developing new business -- Selecting targets : first for a reason -- Our sales weapons : what's in the arsenal? -- Your most important sales weapon -- Sharpening your sales story -- Your friend the phone -- Mentally preparing for the face-to-face sales call -- Structuring winning sales calls -- Preventing the buyer's reflex resistance to salespeople -- I thought I was supposed to make a presentation -- Planning and executing the attack -- Rants, raves, and reflections -- New business development selling is not complicated