عنوان

Extending the supply chain :

(Number (ISBN

0814408362

(Number (ISBN

9780814408360

Number

b415623

Title Proper

Extending the supply chain :

General Material Designation

[Book]

Other Title Information

how cutting-edge companies bridge the critical last mile into customers' homes /

First Statement of Responsibility

Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult

Edition Statement

First edition

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

American Management Association,

Date of Publication, Distribution, etc.

c2005

Specific Material Designation and Extent of Item

xvii, 252 p. :

Other Physical Details

ill. ;

Dimensions

24 cm

Text of Note

Includes bibliographical references and index

Text of Note

Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain

0

Text of Note

"Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at: Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-assembled or custom-packaged orders from an assembly plant or distribution center to the delivery destination using third-party delivery specialists like FedEx and UPS." "Extending the Supply Chain features dozens of clear examples, charts and graphs, and practical tools to help you establish and maintain a dynamic, customer-focused fulfillment operation, and offers proactive strategies for seamlessly integrating marketing and technology initiatives into your supply chain strategy. Examine the four models, and the authors' recommendations for adapting and implementing each one, to determine which one will help your supply chain stretch all the way to its only acceptable destination - the home of a happy and loyal customer."--BOOK JACKET

Business logistics

Grocery trade

Retail trade

Class number

Book number

Boyer, Kenneth Karel,1967-

Frohlich, Markham T

Hult, G. Tomas M

Date of Transaction

20120911100148.0

Electronic name

[Book]

Y