عنوان
پدید آورنده
موضوع
رده
HM742 .B53 2011
HM742
.
B53
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0789747413 (pbk.)
(Number (ISBN
9780789747419 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b414743
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Social media ROI :
General Material Designation
[Book]
Other Title Information
managing and measuring social media efforts in your organization /
First Statement of Responsibility
Olivier Blanchard
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 292 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Includes index
SUMMARY OR ABSTRACT
Text of Note
"Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for- and achieve them. ... Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media."--Back cover
PARALLEL TITLE PROPER
Parallel Title
Social media return on investment
TOPICAL NAME USED AS SUBJECT
Internet marketing
Social media-- Economic aspects
DEWEY DECIMAL CLASSIFICATION
Number
658
.
872
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HM742
Book number
.
B53
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Blanchard, Olivier
ORIGINATING SOURCE
Date of Transaction
20141128191506.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
