Includes bibliographical references (p. 537-540) and index.
CONTENTS NOTE
Text of Note
Competitive strategy : the core concepts -- Value chain and competitive advantage -- Cost advantage -- Differentiation -- Technology and competitive advantage -- Competitor selection -- Industry segmentation and competitive advantage -- Interrelationships among business units -- Horizontal strategy -- Achieving interrelationships -- COmplementary products and competitive advantage -- Industry scenarios and competitive strategy under uncertainty -- Defensive strategy -- Attacking the industry leader.