عنوان
پدید آورنده
موضوع
رده
HF5827.9 .L35 2008
HF5827
.
9
.
L35
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470243368 (cloth/cd-rom)
(Number (ISBN
9780470243367 (cloth/cd-rom)
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
bnb
Number
b412665
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Subliminal persuasion :
General Material Designation
[Book]
Other Title Information
influence & marketing secrets they don't want you to know /
First Statement of Responsibility
Dave Lakhani.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
c2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 202 p. ;
Dimensions
23 cm. +
Accompanying Material
1 CD-ROM (4 3/4 in.)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 191-194) and index.
CONTENTS NOTE
Text of Note
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
0
SUMMARY OR ABSTRACT
Text of Note
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description.
TOPICAL NAME USED AS SUBJECT
Marketing-- Psychological aspects.
Subliminal advertising.
Subliminal projection.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8001/9
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5827
.
9
Book number
.
L35
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lakhani, Dave,1965-
ORIGINATING SOURCE
Date of Transaction
20101103111924.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
