عنوان
پدید آورنده
موضوع
رده
TK5105.888 .R427 2014
TK5105
.
888
.
R427
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0123859301
(Number (ISBN
9780123859303
NATIONAL BIBLIOGRAPHY NUMBER
Number
b409998
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Letting go of the words /
General Material Designation
[Book]
First Statement of Responsibility
Janice (Ginny) Redish.
EDITION STATEMENT
Edition Statement
Second edition.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvii, 333 pages :
Other Physical Details
color illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
"Writing web content that works"--Cover.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
CONTENTS NOTE
Text of Note
Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal Information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test!
0
SUMMARY OR ABSTRACT
Text of Note
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
TOPICAL NAME USED AS SUBJECT
Online authorship.
Web site development.
Web sites-- Design.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TK5105
.
888
Book number
.
R427
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Redish, Janice.
ORIGINATING SOURCE
Date of Transaction
20170327072703.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
