The psychology of attitude change and social influence /
General Material Designation
[Book]
First Statement of Responsibility
Philip G. Zimbardo, Michael R. Leippe
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
c1991
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 v. (various pagings) :
Other Physical Details
ill. ;
Dimensions
24 cm
SERIES
Series Title
McGraw-Hill series in social psychology
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes
CONTENTS NOTE
Text of Note
A World of Influence -- Influencing Behavior: Taking Direct Approaches -- Influencing Attitudes Through Behavior: When Doing Can Become Believing -- Changing Attitudes Through Persuasion: Take My Words for it -- Making Persuasion Last: The Persistence and Behavioral Consequences of Attitude Changes -- Resisting and Embracing Influence: The Yin and Yang of Persuasions -- Influence, Awareness, and the Unconscious: When What Your Don't Know May Change You -- Influence and the Legal System: Trying Experiences -- Social Influence in the Service of Health and Happiness -- APPENDIX A: Research and the Experimental Method -- APPENDIX B: Measuring Attitudes and their Components
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SUMMARY OR ABSTRACT
Text of Note
This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader
OTHER EDITION IN ANOTHER MEDIUM
Title
Psychology of attitude change and social influence.