عنوان
پدید آورنده
موضوع
رده
HF5439.H54 M66 2014
HF5439
.
H54
M66
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0062292986
(Number (ISBN
9780062292988
NATIONAL BIBLIOGRAPHY NUMBER
Number
b409738
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Crossing the chasm :
General Material Designation
[Book]
Other Title Information
marketing and selling disruptive products to mainstream customers /
First Statement of Responsibility
Geoffrey A. Moore
EDITION STATEMENT
Edition Statement
Third edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
273 pages :
Other Physical Details
illustrations ;
Dimensions
21 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
Part I: Discovering the chasm. Introduction: If Mark Zuckerberg can be a billionaire ; High-tech marketing illusion ; High-tech marketing enlightenment -- Part II: Crossing the chasm. The D-Day analogy ; Target the point of attack ; Assemble the invasion force ; Define the battle ; Launch the invasion -- Conclusion: Leaving the chasm behind -- Appendix 1: The high-tech market development model -- Appendix 2: The four gears model for digital consumer adoption
0
SUMMARY OR ABSTRACT
Text of Note
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Harpercollins, 53 Glenmaura National Blvd Ste 300, Moosaic, PA, USA, 18507-2132
TOPICAL NAME USED AS SUBJECT
High technology-- Marketing
Selling-- High technology
Technological innovations-- Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5439
.
H54
Book number
M66
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Moore, Geoffrey A.,1946-
ORIGINATING SOURCE
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
