leadership techniques to activate change strategies, secure competitive advantage, and preserve success /
First Statement of Responsibility
Norton Paley.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
"Productivity Press book."
SUMMARY OR ABSTRACT
Text of Note
This is a resource for managers facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses. It details how to identify the root causes that triggered the crisis and how to initiate remedial actions before the turnaround plan begins. Readers will learn to: develop a flexible and rapid response to competitive counter-moves; identify offensive and defensive strategies; use competitive intelligence to identify decisive points to concentrate resources; pinpoint the types of competitive campaigns that assure a successful turnaround; assess the required leadership traits for implementing competitive strategies. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie & Fitch. --