Eric Enge ... [et al.] ; foreword by John Battelle.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Sebastopol, Calif. :
Name of Publisher, Distributor, etc.
O'reilly,
Date of Publication, Distribution, etc.
c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 574 p. :
Other Physical Details
ill. ;
Dimensions
24 cm.
SERIES
Series Title
Theory in practice
GENERAL NOTES
Text of Note
Included index.
SUMMARY OR ABSTRACT
Text of Note
"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry"--Publisher's description.