عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1631572121
(Number (ISBN
9781631572128
Erroneous ISBN
9781631572135
NATIONAL BIBLIOGRAPHY NUMBER
Number
b398878
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Social content marketing for entrepreneurs /
General Material Designation
[Book]
First Statement of Responsibility
Dr. Jim Barry.
EDITION STATEMENT
Edition Statement
First edition.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxi, 286 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm.
SERIES
Series Title
Digital and social media marketing and advertising collection,
ISSN of Series
2333-8830
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index.
0
TOPICAL NAME USED AS SUBJECT
Internet advertising.
Online social networks.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Barry, Jim
ORIGINATING SOURCE
Date of Transaction
20150414043500.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
