عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781482231434
Erroneous ISBN
9781482231427
NATIONAL BIBLIOGRAPHY NUMBER
Number
b398294
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Implementing SAP CRM
General Material Designation
[Book]
Other Title Information
the guide for business and technology managers /
First Statement of Responsibility
Vivek Kale.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
"An Auerbach book."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
SUMMARY OR ABSTRACT
Text of Note
This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships. Topics include: framework and plan for the successful implementation of a SAP CRM; SAP CRM project cycle, from the prerequisites to the five phases of the SAP ASAP implementation methodology; SAP CRM components, including enterprise and e-business applications, SAP NetWeaver, and SAP programming and development tools; critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation; Balance Scorecard method. --
OTHER EDITION IN ANOTHER MEDIUM
Title
Implementing SAP CRM
International Standard Book Number
9781482231427
TITLE USED AS SUBJECT
SAP CRM.
TOPICAL NAME USED AS SUBJECT
Customer relations-- Data processing.
Customer relations-- Management-- Computer programs.
Management information systems.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kale, Vivek
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Books24x7, Inc.
ORIGINATING SOURCE
Date of Transaction
20150601160200.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
