عنوان
پدید آورنده
موضوع
رده
HF5821 .W56 1999
HF5821
.
W56
1999
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750615621
NATIONAL BIBLIOGRAPHY NUMBER
Number
b395359
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The fundamentals of advertising /
General Material Designation
[Book]
First Statement of Responsibility
John Wilmshurst and Adrian Mackay.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
1999.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 384 p. :
Other Physical Details
ill. (some col.) ;
Dimensions
24 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Advertising.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5821
Book number
.
W56
1999
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wilmshurst, John.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mackay, Adrian.
ORIGINATING SOURCE
Date of Transaction
20030903180711.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
