عنوان
پدید آورنده
موضوع
رده
HF5415 .M378 2012
HF5415
.
M378
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0078028884 (acid-free paper)
(Number (ISBN
9780078028885 (acid-free paper)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b394063
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Essentials of marketing :
General Material Designation
[Book]
Other Title Information
a marketing strategy planning approach /
First Statement of Responsibility
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
EDITION STATEMENT
Edition Statement
13th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
McGraw-Hill/Irwin,
Date of Publication, Distribution, etc.
c2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xl, 640, 32, 10 p. :
Other Physical Details
col. ill. ;
Dimensions
28 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
TOPICAL NAME USED AS SUBJECT
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
M378
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Perreault, William D.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Cannon, Joseph P.,Ph. D.
McCarthy, E. Jerome, (Edmund Jerome)
ORIGINATING SOURCE
Date of Transaction
20131224090621.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
