عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0077161084
(Number (ISBN
007786252X
(Number (ISBN
1259247775
(Number (ISBN
9780077161088
(Number (ISBN
9780077862527
(Number (ISBN
9781259247774
NATIONAL BIBLIOGRAPHY NUMBER
Number
b393387
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic management :
General Material Designation
[Book]
Other Title Information
text and cases
First Statement of Responsibility
Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner, Gerry McNamara.
EDITION STATEMENT
Edition Statement
Seventh edition
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY
Name of Publisher, Distributor, etc.
McGraw-Hill Education,
Date of Publication, Distribution, etc.
[2014]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 volume (various pagings) : color illustrations ; 27 cm.
SERIES
Series Title
The McGraw-Hill Companies
CONTENTS NOTE
Text of Note
Strategic analysis -- Strategic formulation -- Strategic implementation -- Case Analysis -- Robin Hood -- Edward Marshall Boehm, Inc. -- American International Group and the bonus fiasco -- Pixar -- The casino industry -- Apple, Inc.: Still taking a bite out of the competition? -- Weight Watchers International, Inc. -- Jamba Juice -- Ann Taylor -- Heineken -- QVC -- World Wrestling Entertainment -- Ebay: Expanding into China -- Microfinance: Going global and going public? -- McDonald's -- The movie exhibition industry, 2013 -- Is Dippin' Dots frozen out? -- Johnson and Johnson -- Zynga -- The Boston Beer Company -- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gregory G Dess
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Alan B Eisner
G T Lumpkin
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
