عنوان

Branding the nation, the place, the product

(Number (ISBN

1138228184

(Number (ISBN

9781138228184

Number

b391929

Title Proper

Branding the nation, the place, the product

General Material Designation

[Book]

First Statement of Responsibility

edited by Ulrich Ermann and Klaus-Jürgen Hermanik.

Place of Publication, Distribution, etc.

Abingdon, Oxon ; New York, NY

Name of Publisher, Distributor, etc.

Routledge,

Date of Publication, Distribution, etc.

2018. ©2018

Specific Material Designation and Extent of Item

x, 166 pages ; 24 cm.

Series Title

Routledge studies in human geography, 73.

Text of Note

Origination: the geographies of brands and branding / Andy Pike -- The state branding of U.S. postage stamps for state commemorative years : from heritage, iconography and place to placelessness / Stanley D. Brunn -- Ghostly cities : some notes on urban branding and the imagining of places / Alberto Vanolo -- Becoming Eataly : the magic of the mall & the magic of the brand / Annalisa Colombino -- The on-screen branding and rebranding of identity politics in Cyprus / Costas Constandinides -- Tango argentino as a nation brand / Rita Rieger -- Tourism, nation-branding and the commercial hegemony of nation-building in the post-Yugoslav states / Florian Bieber -- Promoting the nation in Austria and Switzerland : a pre-history of nation branding / Oliver Kühschelm.

Ulrich Ermann

Klaus-Jürgen Hermanik

Electronic name

[Book]

Y